Tahoe Artesian Water with Simona Celante
When most people sip on water, they don’t think about the water itself: what it tastes like, where it comes from, how it was extracted, and what the water means to the company that produces it. For Simona Celante, this is the exact mission for Tahoe Artesian Water.
Tahoe Artesian Water was launched in 2018 by the Wells Family, who have owned a single-source, natural aquifer in Tahoe since 1945 — or three generations. Celante, a beverage consultant, met the family and joined their team in promoting their fresh, beautifully tasting water.
Artesian, according to Celante, means the water comes up from its own pressure. As the snow melts and goes through a granite aquifer, the natural minerals of the Tahoe environment collect and flavor the water. “We’re not just a name, we are a water from an actual location,” she said.
Celante began her journey of being a beverage connoisseur way back when she was a child. As a young girl, her family moved back to her father’s hometown in Italy; there, people drank water from their own personal wells.
“In our backyard, we had these natural artesian sources...my passion started there when I would drink out of these water fountains,” Celante said.
She laughed as she told the story of her grandfather, who would walk to her home everyday to drink from their fountain, citing that it was the “fountain of youth.” Believe it or not, he may have been right: he lived to 106.
Celante developed her career as a beverage professional by studying as a water sommelier at the Fine Water Academy. After some time with Red Bull, Celante was contacted by Stu, one of the Wells siblings.
In the beginning of Tahoe Artesian, Celante said she would grab a case of water, go out, and talk to “anyone who would listen to me in San Francisco.”
Stu’s family owned a grocery store and lodge up in the Tahoe mountains. Travelers regularly passed by on Highway 80 on their way towards the crisp air, clear blue waters, and pristine nature of Tahoe; they would stop by to get gas and fill up their canteens and water jugs, but after tasting the fresh cold spring water, made comments about how great it was.
The Wells Family realized that the water they held was special. But, they didn’t just want to sell their water purely for profit — they wanted to share with the world what natural, untampered and sustainable water supplying could be like.
When browsing Tahoe Artesian’s website, the list of sustainable, good practices are everywhere. According to Celante, they avoid overdrawing water by only taking small batches from what is forced up by pressure, focus on zero contamination or pollution, bottle at the source to avoid too much trucking, carry recyclable plastic bottles (plus a glass bottle option), and buy all materials as close to Northern California to limit their carbon footprint.
“We allow our aquifers to remain full and in harmony with the environment. We only capture the excess, instead of taking more than we need,” Celante said.
While Tahoe Artesian keeps a promise of respecting nature, it also keeps a promise in respecting the water itself. The water is not purified, like tap water, with chemicals. They avoid processes like adding artificial electrolytes and nitrates, chlorination, distilling, and reverse osmosis (unlike factory waters). The water is as fresh as it can be, and this is only possible because of the single source being so pure and balanced.
Like Celante said, Tahoe Artesian is the perfect definition of “fresh, natural, and local.” And as stated, that is the main mission for Tahoe Artesian Water: to offer an alternative to imported purified water and promote drinking locally. Eat local, why not drink local, right?
“We want to know where our water comes from, just like people want to know where their vegetables and fruit come from,” Celante said. “In Northern California we’re so focused on the farming industry, and I want to educate people that there is a local source right in our backyard.”
Nature delivers the gift of water, and we need to cherish it in its natural, untampered state.
“We take pride in sharing unprocessed and locally sourced water with our community,” she said. “We invite you to enjoy this water like we have for three generations — from our family to you.”